Grand Opening PR

We understand what the media wants and ensure that your launch story is told with care and gets noticed. This is an intensive 4-6 week campaign.

Want a standard ribbon cutting ceremony? Sure, we can do that. But we prefer to introduce your business to West Michigan in a more exciting way. Our grand opening events have included everything from professional concerts, high school band performances, star MSU athlete appearances, Dutch "klomping" dancers, beer tastings, and events that have raised hundreds of thousands of dollars for local charities.

We can make your event and brand memorable, with a variety of strategies, including:

  • TV, radio & print media coverage
  • Soft opening & VIP events with local leaders, influencers and your target audience
  • Ribbon cutting, ground breaking, and even ceremonies (the fun kind!)
  • Interactive photo walls
  • Social media support throughout, including photography, live streaming events and more
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