the pr firm that generates leads.


Richett Media propels inspiring brands into the spotlight while generating more visibility, credibility & profitability.

amplify your brand.

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grand opening & launch pr

Opening a new location or launching a product? Our signature PR Launch campaign is for brands that want to make an impact and generate results, quickly!

We take pride in introducing inspiring brands to the West Michigan market. Some of our national and regional launches include Dave & Buster's, Create & Craft TV, Atwater Beer, and Grand Circus. 

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DIGITAL marketing + content creation

Ready to attract your target audience, generate leads, and turn occasional customers into loyal fans? Our inbound marketing in combination with our proven PR strategies generate compounding results (and revenue). 
 

 

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media training

Practice makes perfect - if you have the right coach.

Richett Media helps you find your voice within your company and provides expert training so your leaders are prepared for any media situation. 



 

WHO WE ARE

At Richett Media, we're a passionate, witty group of media geeks, storytellers, and West Michigan fans, who feel fortunate to work with clients and industries that excite us. We're small but we're mighty.

When you hire Richett Media, you're gaining an extension of your marketing team and a personalized experience and hustle factor you won't find with larger firms.

                  PODCASTER + CRAFT CIDER FAN

                  PODCASTER + CRAFT CIDER FAN

EMILY RICHETT- FOUNDER, LEAD PUBLICIST

Emily founded Richett Media in 2012, after a career as a news reporter in a top 40 media market, where she shared more than 6,000 stories about inspiring entrepreneurs, businesses, and nonprofit organizations. Emily's experience includes working with national brands like Walmart, Chrysler and Create & Craft Television. She is a columnist for Inc.com and video contributor for Entrepreneur Magazine, and frequently represents clients for media appearances locally and throughout the US. More information on her training programs and speaking can be found at emilyrichett.com.

emily@richettmedia.com

                WANNA-BE RUNNER + VEGETARIAN

                WANNA-BE RUNNER + VEGETARIAN

MEGAN MCCARL- SENIOR ACCOUNT MANAGER

Megan has extensive experience in consumer PR, landing multiple features in national outlets such as LIVE! With Kelly and MichaelSELFMen’s HealthHuffington Post and O! The Oprah Magazine. At RM, Megan provides day-to-day account support, content creation, and project execution. In her spare time, Megan enjoys organizing and color coding every aspect of her life and cuddling with her Goldendoodle, Remy.  

megan@richettmedia.com

            CRAFT BEER BUFF + BARGAIN SHOPPER

            CRAFT BEER BUFF + BARGAIN SHOPPER

EMMA THIBAULT- PUBLIC RELATIONS ASSOCIATE

Emma infuses her enthusiastic personality and valuable project management, media relations, and content management skills into all of her RM clients and projects. Originally from the Windy City, Emma is proud to now call "Beer City, USA" home. She spends most of her free time wedding planning, filling her IG feed with photos of her two dogs, and checking out the newest brewery in town. 

emma@richettmedia.com

                  PHOTOGRAPHER + BOOK WORM

                  PHOTOGRAPHER + BOOK WORM

BREE GIRARD- CONTENT SPECIALIST

Bree joined Richett Media after getting her professional start at companies like Start Garden, Steelcase, and Grand Valley State University. At RM, Bree helps share client stories through video and photography. She is an avid reader, coffee-guzzler, NPR lover, dog-person, and local farmer's market dweller.

              WORLD TRAVELER + PRO BAKER

              WORLD TRAVELER + PRO BAKER

AUSTIN LANGLOIS- CONSUMER PR ASSOCIATE

Austin Langlois has garnered highly sought press coverage for clients in a variety of outlets, from Forbes and Inc. to Buzzfeed and Men's Fitness. He previously worked on the global corporate and executive communications team at Amway, a $9.5 billion health/wellness, beauty and home product company. There, he served as a speechwriter for the company's chief leadership and led a variety of global communications projects. Austin received his bachelor's degree from Grand Valley State University and is pursing his master's degree in public relations and corporate communications from Georgetown University.

                            FOODIE + TENNIS STAR

                            FOODIE + TENNIS STAR

BRIAN EDWARDS- STRATEGIC PARTNER

Brian is the founder of Engine, RM's web design and branding partner. He is a serial entrepreneur, business journalist, and veteran marketing/PR executive. Over the past 30 years, he has helped companies launch new products and services, raise capital and manage through mergers, turnarounds and crisis situations. His business writing credits include The Chicago Tribune, where he was a long time columnist and reporter, The New York Times, The Flint Journal, Ann Arbor News, and MiBiz, which he owns. Brian also co-founded a large Michigan-based PR firm that still bears his name, Lambert, Edwards & Associates in 1998.

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